系统功能与语篇分析：从及物性，语气和语域分析英语广告.doc

系统功能与语篇分析：从及物性，语气和语域分析英语广告 [Abstract] The advertisement is an indispensable part in the society. So the researches on the English advertisements are becoming more and more useful and important. At the beginning of the thesis, the author holds the definition, the effect and the component of the advertisement. And then the author states something about discourse analysis from its definition, components, and levels. Discourse analysis is the process of description, explanation, illustration, and evaluation. The understanding of the text is the low level, but the high one is evaluating the text. Systemic Functional Grammar (SFG) is proved that it is more suitable for discourse analysis than any other theories. It consists of systemic grammar and functional grammar. Systemic Grammar claims that language is a system network of meaning potential or that it is a semiotic system. Functional Grammar is classified language function into three parts: ideational metafunction, interpersonal metafunction, and textual metafunction. Finally, the author puts these theories into the practice of analyzing the English advertisement. With the discussion and analysis, it is proved that SFG can develop the relationship between them further, and English advertisement can be understood clearly. [Key Words] English advertisement; discourse analysis; systemic functional grammar; functional grammar [摘要]广告现在已经成为社会生活不可缺少的一部分，对广告语篇分析有其存在的必然性。论文首先论述了广告的定义，影响以及其文案的组成部分。接下来论述了关于语篇分析，从语篇分析的概念，组成部分，以及两个层面。语篇分析是一个描写，解释，说明，评估的过程，对语篇理解了还要会做出评论。而系统功能语法被指出这个语法比其他语言学框架更适合用来分析语篇，所以论文接下来描述了系统功能语法的理论内容去支持语篇分析，系统功能语法包括系统语法和功能语法。系统语法核心思想是认为语言是有个意义潜势的系统网络。功能语法从语言的功能的角度总结出语言的三大元功能：概念功能，人际功能，语篇功能。最后作者用以上的相关理论对一个英语广告实例进行了具体分析。通过以上论述和分析，作者证明了系统功能语法指导语篇分析的可行性。作者也望两者能更加的完善，以至能更系统地分析理解广告语篇。 [关键词] 英语广告； 语篇分析； 系统功能语法； 功能语法 1. Introduction Since the 1960s, Halliday, the Professor of linguistics, develops a systematic and comprehensive theory of language, called “Systemic-Functional Grammar (SFG)”,