昆明市城市综合体商业体量供需地研究.pdf

Abstract Abstract In recent years,along with the process of city big stride,intensive use of land is more demanding,HOPSCA in the background was born,and continued to heat up, blossom everywhere in the city. This paper aims to fully understand the present condition of Kunming’s HOPSCA,through qualitative and quantitative analysis ,researching whether Kunming’s HOPSCA supply and demand are matched,whether existing potential waste of social resources, as well as probing into the development of Kunming’s HOPSCA is reasonable or not, and putting forward suggestions and Countermeasures based on the analysis results to government and developers. The first chapter, after reading a lot of literature, in the understanding of domestic and foreign scholars on the study of HOPSCA ,puts forward the research background,research significance, research content, research methods, technical route and innovations. The second chapter, introduces the concept, characteristics, classification ,research theory, the development process and the condition of HOPSCA , sums up the deficiencies compared between home and aboard. The third chapter, the paper introduces the current situation of the development of Kunming’s HOPSCA, lists the completed in operation, under construction and planning of three kinds of HOPSCA, use of urban complex investment yields obtained from city to city synthesis shop rents, reuse rent city complex relations with the proportion of turnover in the present, should be at 2015, 2018, business supplies retail sales. The fourth chapter, the consumer hierarchical questionnaire, from the composition,consumer spending habits, consumption structure, consumption psychology and so on different levels of consumers consumption psychology, consumption level,the differences and characteristics of consumer behavior, measure