外贸函电课件第二章商务信函的结构与格式.ppt

Chapter two The Structure and the Format of Business Letters 商务信函的结构与格式 Parts of a Business Letter Essential Parts 必要部分 1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款 Optional Parts 附加部分 8. The attention line 具体收信人 9. The subject line 事由 10. The reference notation 案号 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言 1. Letterhead (信头) As the first and most obvious part of a companys business letter, has two functions: to identify where the letter comes from, and to form ones impression of the writers company. It is printed in the center or on the left margin at the top of the page. ??Trade Mark(公司商标) ??Name of the Company (公司名称) ??Address(地址) ??P. O. Box(邮政信箱) ??Phone No./Cell Phone(电话号码) ??Fax Number(传真号码) ??E-mail(电子邮件地址) ??Web site(网址) ??Year of Establishment(公司成立年代) ??Line of Business(行业名称) How to Write an Address英文地址的写法 Air Environmental Mechanical Equipment Limited 2076 West Main Street Devon, EX14 0RA U.K. 2. Date (发信日期) When a writer begins his letter writing, he must add the date a few line below the last line of the letterhead. The date line consists of the month, day and year. American Style: Month Date, Year September 16, 2005 British Style: Date Month, Year 16th September, 2005 3. Inside Address (信内住址) Samples of Inside Address 4. Salutation (称呼) 位置：必须齐头 写法： 对男士（正规）：Dear Sir, 或Dear Sirs,或Gentlemen: 对女士（正规）：Dear Madam, 或Dear Mesdames, 对关系密切的商业伙伴：Dear Jack *一般后接逗号，如果用gentlemen则用冒号。 5. Body of the Letter (正文) In the first paragraph, consider a friendly opening and then a statement of the main point. The next paragraph should begin justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. The closing paragraph should restate the purpose of the letter and, in some cases, request some type of act