【优质】Increasing Revenue of Oushanxiye Wedding Supplies Store through Enriching Service.doc

Increasing Revenue of Oushanxiye Wedding Supplies Store through Enriching Service 摘要 欧尚喜业婚庆用品店是2010年6月由我开办，主要是以销售婚礼和庆典用品为主的商店。 但是从开业以来两个月销量来看，销售额不近呼人意，为了能有正常的销售流水和利润率，我对该店做了一定的服务项目丰富。 店铺紧挨京东燕郊开发区，交通便利，这里的人们接纳新事物的能力较强。周边有足够的社区，也为我的项目提供了较多的潜在客户群。 销售额肯定是衡量一个店面的营业能力的重要标准，为了能在短时间内调整到理想状态，我们利用调查问卷对20名顾客进行数据收集，还包括情况，SWOT等多种分析方法制定了相应的调整方案，并假设项目实施后将得到相比较6-7月两个月的业绩有至少100%的业绩提升。 经过8月数据收集，设施购买等系列措施完成后，9月-10月为真正的数据统计时间，实施过程中的，细致的数据收集和记录，我们发现销售额有了接近31倍的提升，达到了意想不到的理想结果。 这次项目的成功完成，也让我意识到，只有不断关注客户需求，以客户为中心，扩展具有自身优势的业务才能有更高的竞争优势.项目的成功实施也为单纯以零售为主的商店转变为一站式服务的婚庆公司打好了基础。 关键词： 欧尚喜业：销售额；一站式服务：  Abstract Oushanxiye Wedding Supplies Store was opened by myself in June this year. This shop provides products about wedding. During the first two months, the problem I am facing is that my shop has low revenue. In order to have normal revenue and profitability, I enriched new service about wedding. Our store is close to Yanjiao near Beijing, in a hub transport. The people here are susceptible to the new things. There are enough surrounding communities, which provide more potential customers for my project.The revenue can measure a store which has operating capacity or not. As concern as the limited times, we made a survey from 20 customers for data collection, including the situation analysis, SWOT analysis and other methods to develop a project for enriching. It is hypothesized that if I enrich new services of wedding, then the revenue of my store will increase at least 100% respectively from September to October than the last two months. In August, a survey was had, facilities were purchased, and the two months from September to October is real time for data collection. From all the data and records, we found that sales have nearly 31 times increased than before. The project is finished successfully. We realize that enriching business based on our own advantages can achieve higher competitive advantage. It also gave a good preparation for transferring from a store to a one-stop service stor