中级微观经济学——理论与应用（第10版）（经济学经典教材·双语教学用书） 尼克尔森等 著 0324319681_67673新.pptVIP

Chapter 11 Applying the Competitive Model Consumer Surplus In Figure 11-1, the equilibrium price and quantity are P* and Q*. The demand curve, D, shows what people are willing to pay for the good. The total value of the good to buyers is given by the area below the demand curve from Q = 0 to Q = Q* (AEQ*0). FIGURE 11-1: Competitive Equilibrium and Consumer/Producer Surplus Consumer Surplus Consumers expenditures for Q* are given by the area P*EQ*0. Consumers receive a “surplus” (total value less what they pay) equal to the area AEP*, which is shaded gray in Figure 11-1. FIGURE 11-1: Competiti