校园零食小铺创业计划书.docgg.docVIP

校园零食小铺创业计划书 创业计划书 课程名称：大学生创业学 院系： 机电与信息工程学院 公司主营： 零食销售 团队成员：龚进 汤甜甜 鲁润楠 张立先 韩阳 阮良熊 2014年12月9日 目 录 策划书概要提示 商业想法 ····································3 项目概述 ····································4 团队部门协作与执行 ···························5 校园营销环境分析 ·························5、6 宏观环境分析 微观环境分析 SWOT分析 ···································6 4PS分析 ···································7 产品策略 分销、进货渠道策略 定价策略 促销策略 财务分析 ································10 风险分析及避免方案 ·························12 项目评估 ··············