《第一章 国际商务导论》.pptxVIP

Chapter 1 Globalizing Business第一章 全球化的商务活动International Business and Global BusinessInternational Business (IB) is defined:1. a business (firm) that engages in international (cross-border) economic activities 2. the action of doing business abroad. International Business and Global BusinessGlobal Business: Business around the globe.The activities include both:1. international (cross-border) activities covered by traditional International business books and；2. domestic business activities.International Business and Global BusinessMany previously national (domestic) markets are now globaliz