(修改)中小企业发展电子商务的模式探析.doc

摘要 随着科学技术的快速发展，网络在人们的生活中居于越来越重要的的位置，同时在一个国家的发展中也占据着举足轻重的地位。由于网络的出现及经济全球化的到来，传统的商业发展模式发生了巨大的变化，商业活动进入了电子商务的模式，随之掀起了电子商务的热潮。电子商务给许多企业带来了新的发展机会和广阔的发展前景，这种新的机会引起了全世界的注意，人们也越来越多的使用电子商务的形式来开展商业活动。在这些电子商务活动中，大型企业的优势远远大于中小企业，由于规模小，产品占有率低，人才缺乏，越来越多的中小企业举步维艰，他们面临的最大问题就是如何在科技浪潮中扬长避短，获得更大的发展空间，在世界经济中占据一席之地。本文通过对中小企业电子商务发展的现状及存在的问题进行分析，提出对策，使中小企业在电子信息时代获得更大的发展。 关键词：中小企业；电子商务；发展模式 Abstract With the rapid development of science and technology, network living increasingly important place in peoples lives , while in developing countries it occupies a pivotal position . Since the advent of the Internet and the advent of economic globalization, the traditional business model of development has undergone tremendous changes, into the e-commerce business model, along with setting off a boom in e-commerce . Many e-commerce companies to bring new development opportunities and broad prospects for development , the new opportunities brought to the attention of the world, people are increasingly using the form of e-commerce to conduct business activities. In these e-commerce activities , the advantages far outweigh the large enterprises SMEs , due to the small size, product market share is low, the lack of talent , more and more difficult for small and medium enterprises , the biggest problem they face is how to avoid weaknesses in the technology wave get more space for development , a place in the world economy . Based on the status of development of electronic commerce for SMEs and analyze the problems and put forward countermeasures to make greater development of SMEs in the electronic information age . Key words: SMEs; E-commerce; Development model 目录 绪论 1.1研究背景 1.2研究意义 2.电子商务相关理论综述 2. 1电子商务的含义 2. 2电子商务应用类型 2. 3电子商务模式 3.中小企业电子商务现状及问题 3. 1电子商务在中小企业的实施现状 3. 2我国中小企业发展电子商务存在的问题 4.我国中小企业的电子商务存在