TF公司经营战略转型地研究.pdfVIP

业务领域，以及如何制定各种策略，来实现战略转型目标。本文研究的 是具体的案例，具有较强的借鉴意义。 2 、在制定具体转型战略时，对子公司进行了多角度分析，从而能令 其自身优势充分发挥、并能及时有效的应对市场的变化，具有较强的可 操作性和可行性。 关键词：战略转型，SWOT 分析，BCG 矩阵，液化石油气，横向一体化 THE RESEARCH OF TF COMPANY FOR OPERATING STRATEGY TRANSFORM ABSTRACT This thesis describes the subsidiary company of TF OIL Co., Ltd., in order to adapt the increasingly fierce market competition environment, which faced the choice and did the systematic thinking in the process of the strategic transformation. That is how to carry out the horizontal integration business, how to choose the new business area. Especially, this paper analyzes the effect of fulfilling the strategic transformation via changing the relationship between the subsidiary company and the headquarters. The paper is composed of the five parts. The first part, it introduces the background of writing this thesis, making the research goal, methods of analysis and the thought of research. In the second part, I firstly describe the development status of the industry, and then depict the TF Corporation’s general situation as the important point. The third part, I analyze mainly the inside and outside business environment of the subsidiary company, and the disadvantage and crisis of the traditional business pattern and set up the key external and internal factor evaluation matrix. The fourth part, I mainly introduce the systematic thinking which the subsidiary company made in order to put into effect the decision of the strategic transformation, namely how to change the relationship with the headquarters, how to choose the new operation area, how to develop the horizontal integration strategy, etc. And then I analyze the company from the different aspects, finally bring forward the advice about the strategic transformation of the company. And I research the potential defect in the future. In the last part, I summarize the