《2016年新时代广场客户意见调查报告》.pdf

招商地产2010年度 客户满意度研究 新时代广场报告 2010年12月 Copyright Standards This document contains proprietary research, copyrighted materials, and literary property of Gallup, Inc. It is for the guida nce of your company only and is not to be copied, quoted, published, or divulged to others outside of your organization. Gallup® and (list trademarks with appropriate trademark symbols here) are trademarks of Gallup, Inc. All other trademarks are the property of their respective owners. This document is of great value to both your organization and Gallup, Inc. Accordingly, international and domestic laws and penalties guaranteeing patent, copyright, trademark, and trade secret protection protect the ideas, concepts, and recommendations related within this document. No changes may be made to this document without the express written permission of Gallup, Inc. Copyright © 2010 Gallup, Inc. All rights reserved. 2 目录 研究背景和方法………………………………………………….……………4 管理层摘要…………………………………………..………………………….10 总体评价.…………………………………………………………….…..……...14 客户投入度与品牌形象………………………………….……………………..19 硬件和配套设施…………………………………. …………………….……24 日常服务………………………………….…………………………….….…28 租赁决策与租赁过程………………………………….………………..……38 Copyright © 2010 Gallup, Inc. All rights reserved. 3 研究背景和方法 Copyright © 2010 Gallup, Inc. All rights reserved. 4 研究目的 跟踪监测招商地产旗下新时代广场写字楼在其 客户中的评价 评价过去一年招商地产改进工作的效果 识别招商地产在写字楼产品、服务、客户关系 管理等方面的优势与不足