商务函电写作 开发信.doc

第二讲 商务函电写作基础Essentials for Business Communications 2.1 商务函电书写基本原则 Principles for business communicationsCourtesy 礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. 2) You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. B. Consideration 体谅要从对方的角度去考虑，而不是从自身出发，语气上尊重对方We allow 2 percent discount for cash payment. 3b) You earn 2 percent discount