《基于IPA 分析法的景区升级提质研究——以世界地质公园湖光岩为例.》.pdf

第 30 卷 第 5 期 广东海洋大学学报 Vol.30 No.5 2010 年 10 月 Journal of Guangdong Ocean University Oct. 2010 基于 IPA 分析法的景区升级提质研究 ——以世界地质公园湖光岩为例 许春晓，莫莉萍，范香花 （湖南师范大学旅游学院，湖南 长沙 410081 ） 摘 要：在旅游业转型升级进入关键时期，景区景点的升级提质是一个十分紧迫的问题。湖光岩世界地质公园是 一个需要升级提质的典型景区，从 9 大方面提炼了 25 条满意度测评语句，通过抽样调查获得基础数据，采用 IPA 分析将 25 条语句所反映的问题分别归纳到继续保持区、努力过头区、低优先级区和重点改进区，并对各区域内 的要素按满意度和重要性程度进行了区分，按照轻重缓急原则采取不同的管理策略。 关键词：IPA ；景区升级提质；湖光岩 中图分类号： 文献标志码：A 文章编号：1673-9159(2010)05-0000-00 A Research on the Upgrade of the Tourism Scenic Quality Based on IPA Analysis ——A Case Study of the World Geological Park Huguangyan XU Chun-xiao ，MO Li-ping ，FAN Xiang-hua (Hunan Normal University ，Tourism College，Changsha Hunan 410081, China ) Abstract: Transformation and escalation in the tourism industry has entered a critical period , so tourism scenic spots’ quality upgrading becomes a very pressing issue. Huguangyan World Geological park is a typical scenic that need to upgrade the quality. 25 satisfaction evaluation statements were extracted from 9 major aspects, and access to basic data through sample surveys. By using IPA analysis, the issues which reflected through the 25 statements were summarized to continue maintain area 、 overshoot area、low priority area and key improvement area, and a distinction between the elements in each area were adopted according to the satisfaction and importance degree, different management strategies were applied according to priority principle. Keywords: IPA; scenic