微博营销对企业的机遇与挑战分析.doc

微博营销对企业的机遇与挑战分析 　　微博营销对企业的机遇与挑战 　　学 生 姓 名 陆志康 指 导 教 师 魏娜 专 业 市场开发与营销 学 院 石家庄科技信息学院 完 成 日 期 2012年11月 　　摘 要 　　随着信息技术飞速度的发展，一种新的网络应用的产品形式微博也就应运而生了。目前微博成为了网络时代的新名词，微博的实用价值也越来越快速有效地显现出来。微博本是一种新的网络互动产品，用来加强人们在网络中的交流，但企业敏锐的将其变成一种全新、快速而且影响力强大的新媒体，帮助企业进行网络推广。正是在这样一个网络市场的大背景下， 　　对于微博这项新生的网络产品，对其系统全面的了解也利于个人以及企业对微博进行更好的使用。而探索微博在企业营销过程中的价值也对企业开展网络营销具有积极的意义和实用价值。 　　关键字: 微博;微博营销;微博应用;微博价值 　　Abstract 　　Along with the development of information technology fly speed, a new network application products form little bo will emerge as The Times require. Now the micro bo become the buzzword of network times, little bo practical value also more and more quick and effective show. Little bothis is a new kind of network interactive products, used to strengthen people in the network communication, but the enterprise keen will it become a kind of new, fast and influence of the powerful new media, help enterprise network promotion. It is in such a network market in the backdrop, combining with their own learning experience to the micro Po marketing to the value of the enterprise is a series of analysis. 　　For “little bo” the new network products, the system comprehensive understanding of individual and enterprise to also to “little bo” to better use. And explore “the rich” in the enterprise marketing in the process of the value of enterprise developing network marketing also has positive significance and practical value. This article in “little bo” marketing value and application note a series of research, including on the BoXing up and micro bo value analysis, the bo application on the advantages and disadvantages of the enterprise, and attention to detail in this paper. So, I think that, all things have ideal, the bo as a double-edged sword, to the enterprise is a test of how to use, the reasonable micro Po marketing ability to effectively promote the development of the enterprise, effectively expand enterprise marketing scope and intensity, is an unexpected benefits. 　　Key word: micro bo; T