汽车广告语中的前景化现象分析研究.pdfVIP

Classidied Index: CODE: 10075 U. D. C: NO: A Dissertation for the Degree of M. Arts A Study of Foregrounding in Auto Advertising Language Candidate: Kang Man Supervisor: Prof. Zheng Yue Academic Degree Applied for: Master of Arts Specialty: English Language and Literature University: Hebei University Date of Oral Examination: May, 2013 Abstract Abstract The term ‘advertising’ comes originally from the Medieval Latin verb ‘advertere’ to direct one’s attention. As the main part of advertisements, advertising language has caught linguists’ eyeballs. It has been studied from the perspective of adaptation theory, intercultural communication or rhetorical theories. Although there are foregrounding studies of auto advertising language, one can hardly find a study which combines Halliday’s and Leech’s foregrounding theory with Wang Xijie’s deviation theory. This study fulfills the gap. Based on foregrounding theory, the author conducts a comprehensive research about the foregrounding features in auto ads’ language. To be objective and reliable, random sampling method is employed to select 50 ads to be used in this paper. Based on foregrounding theory, both qualitative and quantitative approaches are adopted to do the research. This thesis aims at answering the following questions: 1) How the qualitative foregrounding features of auto ads’ language are presented by deviation? 2) How the quantitativ