毕业设计（论文）-誉鑫电子有限公司形象系统设计.docVIP

誉鑫电子有限公司形象系统设计 摘 要 随着人们生活水平的不断提高，电子产品已经逐渐成为人们生活中必不可少的生活用品。誉鑫电子有限公司作为攀枝花本土的企业，由于自身多年的发展，已经占据了攀枝花大部分的通讯产品销售市场。誉鑫电子有限公司要想向更远的方向发展，就要把目光投向全国市场甚至是世界市场，这就为其树立新的企业形象提出了要求。 但誉鑫电子有限公司的企业理念识别系统比较模糊、企业行为识别系统不够规范、企业视觉识别系统不够鲜明。本文便根据誉鑫电子有限公司的现状和发展规划，结合企业形象系统设计的相关知识，对其理念识别系统进行了整理和补充，对行为识别系统进行了重新规划，并运用Coreldraw、Photoshop等平面设计软件，对其视觉识别系统进行了重新设计，进而为企业设计出了一整套的适合其发展要求的企业形象系统。 关键词 誉鑫电子有限公司，理念识别，行为识别，视觉识别 ABSTRACT Along with the continuous improvement of peoples living standards,electronic products have became indispensable in peoples life.Yuxin Electronics Co., Ltd. as Panzhihuas local enterprises,as their years of development,have occupied the Panzhihua most of the communication products sales market .Yuxin Electronics Co., Ltd. want to develop to the farther direction,it should eyes on the national market or even the world market,which put forward new demands to establish a new corporate identity. However,Yuxin Electronics Co., Ltd. corporate mind identity system rather ambiguous,corporate behavior identity system not standardized,and corporate visual identity system not clear.The article is based on Yuxin Electronics Co., Ltd. of the status and development plan,arranged and added the concept of mind identity system and re-planning the behavior identity system which union of corporate identity design with the relevant knowledge.And use of Coreldraw,Photoshop and other plane design software,to redesign the corporate visual identity system,and then designed a set of corporate identity system what suitable for its development. Key words Yuxin Electronics Co., Ltd.，Mind Identity，Behavior Identity，Visual Identity 目 录 摘 要………………………………………………………………………………………………Ⅰ ABSTRACT………………………………………………………………………………………Ⅱ 1 绪论………………………………………………………………………………………………1 TOC \o 1-3 \h \z \u 1.1 研究背景及意义………………………………………………………………………………1 1.2 研究现状及存在问题…………………………………………………………………………1 1.3 发展趋势………………………………………………………………………………………2 1.4 本文的研究方法………………………………………………………………………………2 1.5 本文的研究内容和思路………………………………………………………………………3 2