Report10hotconsumertrends2016-Ericsson.PDFVIP

CONSUMERLAB 10 Hot Consumer Trends 2016 An Ericsson Consumer Insight Summary Report December 2015 Methodology This report presents insights from various studies that have been An additional online survey of smartphone users in 13 major cities conducted by Ericsson ConsumerLab during 2015. across the world was also carried out in October 2015, specifically for this report. It comprises 6,649 urban iOS/Android smartphone The broadest trend in this report is representative of 1.1 billion people users in Istanbul, Johannesburg, London, Mexico City, Moscow, across 24 countries, whereas the narrowest trend is representative New York, Paris, San Francisco, São Paulo, Shanghai, Singapore, of 46 million urban smartphone users in 10 major cities. Source Sydney and Tokyo. Respondents were aged 15−69, and the sample information is given separately for data used on each page. is representative of 68 million urban citizens. the voice of the consumer Ericsson ConsumerLab has 20 years’ experience of studying hundreds of hours are spent with consumers from different cultures. people’s behaviors and values, including the way they act and think To be close to the market and consumers, Ericsson ConsumerLab about ICT products and services. Ericsson ConsumerLab provides has analysts in all of the regions where Ericsson is present, which unique insights on market and consumer trends. gives a thorough global understanding of the ICT market and business models. Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with All reports can be found at: 10