温州会展业发展研究.doc

21岁，男，浙江万里学院，2010届会展经济与管理专业 摘 要 展览业具有强大的联动性和高收益性等特点，能有力地推动区域经济快速发展，因而越来越多的地区把展览业作为重要产业来发展。浙江省作为长三角地区的重要省份，其经济发展水平和地理区位优势决定着浙江展览经济发展的潜力，近几年展览行业快速发展，以杭州、宁波为主的展览大市带动温州市的展览业迅速发展，但也和很多刚起步的展览城市一样，温州市展览业发展过程中也存在很多问题，因此，本文对温州展览业发展进行系统的研究，发现影响展览业全面发展的问题，提出具有针对性的解决措施。 本文通过概述温州展览业发展的历程，对温州展览业发展现状、产生的作用及存在问题展开系统的分析，在此基础上，明确温州市在未来阶段展览业发展的定位，并从目标定位、管理体制、展览人才、场馆设施和品牌展会等多方面进行研究，对这些方面存在的问题提出相应的对策建议，旨在为下一步温州市展览业创新发展提供参考借鉴。 关键词：温州市；展览业；管理；发展 Abstract Exhibition industry has a strong linkage between high-yield and other characteristics, can effectively promote the rapid development of regional economy , and thus more and more areas of the exhibition industry to develop as an important industry . Yangtze River Delta region as an important province of Zhejiang Province , the economic development level and geographic location determines the potential advantages of Zhejiang exhibition economic development, the rapid development of the exhibition industry in recent years , in Hangzhou , Ningbo, mainly driven by the exhibition shows the big city of Wenzhou City the rapid development of industry , but also many fledgling exhibition cities, Wenzhou City, the process of development of the exhibition industry there are many problems , so this paper the development of the exhibition industry in Wenzhou, a systematic study found that problems affecting the overall development of the exhibition industry , the proposed targeted solutions. In this paper, an overview of the role of the development of the exhibition industry in the course of Wenzhou , Wenzhou, the status of the development of the exhibition industry , and problems arising from deployment system analysis , on the basis of a clear positioning of Wenzhou City in the next stage of the development of the exhibition industry , and from the target location , management system , exhibition personnel, venues and facilities, and many other studies show the brand , the corresponding countermeasures and suggestions on the existence of these aspe