QuantitativeStudyofPolicyMarketingbyRegression.PDFVIP

Service Science and Management 服务科学和管理, 2015, 4(6), 53-61 Published Online November 2015 in Hans. /journal/ssem /10.12677/ssem.2015.46009 Quantitative Study of Policy Marketing by Regression Analysis —Taking the “New Rural Cooperative Medical Policy” as an Example Ying Cao, Junxia Wang School of Public Administration, Beihang University, Beijing th th th Received: Nov. 5 , 2015; accepted: Nov. 24 , 2015; published: Nov. 27 , 2015 Copyright © 2015 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract Policy marketing has become a kind of new public management paradigm, and therefore, the measurement of effect and reflections will directly influence the use of the method and its promo- tion. This paper uses the quantitative analysis method, making contributions to new farming by Logistic regression and multiple regression model to quantify the effect of policy marketing analy- sis. The survey shows that the new rural cooperative medical policy has been well publicized and popularized to a certain degree and the marketing effect is fairly remarkable, but a series of prob- lems is remained, such as excess government intervention, lack of villagers’ participation, mar- keting mode contrary to ethics, unclear subject, not enough marketing content to keep pace with the times, the monotonous marketing methods and so on. What we should do is updating market- ing products in a timely manner, regarding the audience for marketing as the real main body and paying attention to the improvements of ways and strategies of persuasion on marketing. Keywords Policy Marketing, New Rural Cooper