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How Product Importance Perception, Need for Cognition and Enduring Involvement Influence Investors＇ Knowledge of Investment Products？.pdfVIP

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How Product Importance Perception, Need for Cognition and Enduring Involvement Influence Investors＇ Knowledge of Investment Products？.pdf

    How Product Importance Perception, Need for Cognition and Enduring Involvement Influence Investors＇ Knowledge of Investment Products？.pdf

    JournalofModem AccountingandAuditing，ISSN 1548-6583 September2011，Vo1．7，No．9，920-933 霸LISH lN塌I HOW ProductImportancePerception，NeedforCognitionand EnduringInvolvementInfluenceInvestors’Knowledgeof InvestmentProducts? SanjayKumarMishra ManojKumar ShriMataVaishnoDeviUniversity，India IndianInstituteofM anagementLucknow，India Thelackofproperkn

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