)中化国际贸易股份有限公司发展战略研究.doc

中化国际贸易股份有限公司 发展战略研究 A Study on the Development Strategy of Sinochem International Company Limited （申请清华大学工商管理硕士专业学位论文） 院（系、所）： 经济管理学院 申 请 人： 宗翔力 指 导 老 师： 吴维库 二零零三年五月 - PAGE 32 - 摘要 本文主题是中化国际贸易股份有限公司发展战略研究。 中化国际贸易股份有限公司是一家大型股份制外贸企业，在1998年成立后，一直以外贸业务为主线，进行了多年的市场拓展，在原有的业务基础上开辟了许多新的贸易产品，并以较强的投资力度，逐步进入精细化工生产研发和化工品物流业，力求在贸易、生产研发和物流三大业务板块形成公司的核心竞争力。公司自成立以来，一直奉行国际化、一体化的战略方针，并在进入新世纪后取得了一定的成效。 本文试图通过对中化国际所处外部环境的发展变化以及公司内部状况的概括和分析，总结公司现行战略实施的成效，并为今后公司能更加有效地利用机会和优势、发掘潜力、修正不足、规避风险，提出一些可行方案，最终在公司现行战略的基础上，做出新的战略设计，并提供一些实施的建议。 关键词： 中化国际贸易股份有限公司， 发展战略 Abstract This article is written in study of development strategy of Sinochem International Company Limited. Sinochem International Company is a large-scale listed company which is mainly engaged in foreign trade business. After established in 1998, the company not only expanded its trading markets and developed many new trading items, but also made rather great investment in fine-chemicals-oriented production and RD as well as chemicals-logistics business. By strengthening these three business units, the company is striving to create its core competitive power. Now the company has got certain achievements through its strategy of internationalization and integration. This article tries to research the company’s external environment and internal status, thus summarize the effect of current strategy. It also makes some available plans for the company’s better operation in using opportunities and superiorities, exploiting potentialities, overcoming weaknesses and avoiding risks. New strategy is drawn out and some suggestion on implementing is given at the end of the article. Key Words: Sinochem International, Development strategy 目 录 TOC \o 1-4 \h \z HYPERLINK \l _To第一篇 中化国际贸易股份有限公司发展战略研究 PAGEREF _To\h 1 HYPERLINK \l _To引 言 PAGEREF _To\h 1 HYPERLINK \l _To1.1. 中化国际原有战略及其实施成效分析 PAGEREF _To\h 2 HYPERLINK \l _To1.1.1. 中化国际上市时的外部环境和公司状况