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《China Auto》.pdf
China/Hong Kong
China Auto
China Auto 21 October 2013
In the lap of luxury
During our two-day auto dealerships visit to Shanghai last week, we China dealerships’ YTD stock performance
found that luxury auto dealers are still very comfortable with the
long-term China luxury vehicle growth story. The dealerships we Yongda
spoke with all had the same priorities: grow higher margin aftersales
services, increase insurance and financing commission income and
selectively expand luxury brands. Zhongsheng
Mercedes to see sales growth momentum. Audi/BMW/ Baoxin
Mercedes YTD sales in China were up 20.6%/20.5%/
7.9% YoY to 358k/285k/156k units in 9M13. Though
Audi/BMW once again outperformed Mercedes, we share the Zhengtong
view of many industry experts that sales growth momentum at
Mercedes will pick up in 2014F/2015F because of its (15)% (10)% (5)% 0% 5% 10% 15% 20% 25% 30% 35%
impressive model line-up including the face-lifted E-Class, the Source: Bloomberg
new generation S-Class/C-Class and potential localized
CLA/GLA.
King of the SUVs – Range Rover still selling very well.
Jaguar-Land Rover (JLR) 9M13 sales were up 23.9% YoY and
September sales were up 46% YoY to 8.9k units. With the
introduction of the new Ra
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