中国饭店市场城市景气分析报告.docVIP

2010中国饭店市场城市景气分析报告 20China Hotel Market Outlook （2009年度） 1 INTRODUCTION 引言 Recognized as one of the largest emerging economies in the world, China has demonstrated exceptional growth and growth prospects. Along with this expanding economy, China’s hotel industry is experiencing unprecedented growth in both demand and supply, which is having a profound impact on many markets and hotel investments. Increasing competitive market pressure and the recent global financial turmoil have caused many existing and potential hotel owners and investors to be more sensitive to the balance of demand, supply and the resulting financial impact. Hotel operators, trade associations, industry observers and regulators are increasingly concerned about market growth and competition and are closely monitoring market performance. 中国目前已经跻身于全球最大的经济体行列，展示了出色的发展速度和前景。随着经济的发展，中国酒店行业的供应和需求也在以前所未有的速度增长，对诸多市场和酒店的投资都形成了深远的影响。鉴于市场竞争日益激烈，加上近期全球金融，许多现有和潜在的酒店业主和投资商都更为关注供需平衡及其财务影响。酒店管理公司、协会联盟、行业研究和监管机构都开始对市场的发展和竞争持有顾虑，并密切关注市场表现。 Against this backdrop, China Tourism Hotel Association , together with Jones Lang LaSalle Hotels, conducted a survey of hotel performance across China in the fourth quarter of 2009. This data was combined with an analysis of macro-demand data and Jones Lang LaSalle Hotels in-house supply database to develop an analytical framework for assessing prospective demand and supply dynamics in 25 urban hotel markets over the next three years. 在此背景之下，中国旅游饭店业协会仲量联行，于2009年第四季度对国内各地的酒店业绩表现进行了问卷调查。我们以调查所得宏观需求数据和仲量联行酒店集团内部的酒店供应数据库为分析框架，评估了25个城市酒店市场在未来三年的供应和需求形势。 CHINA HOTEL MARKET REVIEW中国酒店市场回顾 Hotel Performance酒店业绩 The survey collected hotel performance data for the recent three years as available at October 2009, including estimates for the full year of 2009. 调查数据包括截至2009年10月的最近三年酒店业绩表现和对2009年全年的业绩预测。 A total of 112 hotels responded, representing 31,943 guest rooms. Amongst those responded, 38.4% were located in Northern China, 27.7% in Eastern China, 12.5% in Southern and Western Chi