麦肯锡—天津LG发展战略咨询报告创新.ppt

Developing a Winning Strategy for the Microwave Oven Business in China LG Electronics Tianjin Appliances Co., Ltd THE JOINT LG/McKINSEY TEAM HAS COMPLETED THE PROJECT WITHIN 5 WEEKS TODAYs DISCUSSION TODAYs DISCUSSION THE MWO MARKET IN CHINA HAS GROWN TO 4.4 MILLION SETS PENETRATION IS DRIVEN BY INCOME INCREASE BASED ON THE EXPECTED INCOME GROWTH, 18% ANNUAL GROWTH RATE IS EXPECTED FOR TOTAL CHINA MICROWAVE OVEN MARKET IN THE NEXT 5 YEARS HUA BEI (NORTHERN CHINA) REGION HAS BEEN THE LARGEST MARKET FOR MWO IN CHINA BASED ON THE INCOME DEVELOPMENT, DEMAND FORECAST ANALYSIS SHOWED THAT