现代吉祥物设计民族性的研究.pdfVIP

现代吉祥物设计的民族性研究 摘 要 吉祥物设计作为现代视觉形象设计中重要组成部分，同时又是现代设计中最 具有亲和力、表现力、感染力及人情味儿的综合设计形式。如今，多元化的世界 范围内，强势的信息全球化，一方面，打破了不同地域、不同种族的空间局限， 为形态千万、风格各异的多个民族提供了相互交流、认知、学习的舞台。另一方 面，交流学习的同时，容易出现民族性被弱化和边缘化的境况。在现代吉祥物设 计中，如何继承民族文化，展现本民族的地域特质和历史传统，将民族的精神力 量和美学特征传达给世人，同时被世界接受和认可，并拿捏好“和而不同”的这 个尺度，又能紧跟时代的脚步，这是设计师需要深思的问题。目前，我国的吉祥 物设计处于起步阶段，在这阶段的发展过程中出现的问题更加突出和典型，在发 展方向的选择和把控上则更显重要。本文以现代吉祥物设计中的民族性为基本 点，通过对传统吉祥物历史发展的分析与梳理，探求民族性在现代吉祥物设计中 的价值意义，结合国内外实际案例，试将国内现代吉祥物设计中的民族性缺失问 题及民族性发展弊端进行分析和探讨。 关键词：吉祥物，民族性，和而不同，传承 I Study on the nationality of modern mascot design Abstract The mascot design is an important part of modern visual image design, and designforms of modern design is the most has the affinity, expression, infectivity and humansmell.Now, the diversity of the world range, stronginformation globalization, on the one hand,different regions, different races to break thelimitations of space, shape million, different styles of multi nationalities provide mutual communication, cognitive, learning stage.On the other hand, the exchange of learning at the same time, prone to nationality is weakened and marginalized situation. The mascot design, how to inherit the national culture, to show the nations geographical characteristics and historical tradition, will convey the national spirit and aesthetic characteristics to the world, at the same time, accepted and recognized by the world, and put the right the scale harmony but not Sameness, this is our modern designers need to ponder the question. In this paper, the national modern mascot design as the basic point, by analyzing and combing the traditional mascot of historical development, value seeking nationality in mod