西北味道主题酒楼商业设计和空间营造.pdfVIP

Classified Index: University Code: 10075 U.D.C: NO: A Dissertation for the Degree of M. Arts Design and commercial space to create a theme restaurant northwest flavor C a n d i d a t e Cheng Hui Supervisor Prof. Yang Wenhui Academic Degree Applied for Master Degree of Arts Speciality Master of Fine Arts University Hebei University Date of Oral Examination May,2013 摘 要 摘 要 一个良好的商业空间设计，是以商业消费为核心来营造的。商业是本体，空间是 载体。良好的商业口碑，是空间设计质量的无形验证。 西北味道这一项目紧紧围绕商业消费来营造空间，探究商业本体与空间形式的内 在逻辑关系成为最重要的、最核心的内容。力求通过空间设计实践，来发现在消费体 验过程中所存在的地域文化、经营功能乃至成本控制等问题，并找到系统性解决的有 效方法。本文从经营业态与消费体验两个方面进行空间设计论述。在经营业态方面主 要关注的是经营对空间的要求、功能分层与能耗的分析，市场定位对视觉形象的要求 和风格锁定；在消费体验方面不仅分析了人与所处环境的视觉空间感受、还注意了环 境中物理空间对人的生理、心理的影响，并把这些相关影响所产生的设计需求作为设 计的核心问题。 关键词：消费 动线 空间体验 I Abstract Abstract A good design of commercial space, is a commercial consumption as the core to build. Business is the body, space is the carrier. A good commercial reputation, is the invisible space design quality verification. The taste of this project focuses on business spending to create space, inner logic of business ontology and spatial form has become the core content, the most important. Through space design practice, to find the experience in the consumer culture, management in the course of the function and cost control problems, and find the effective method to solve the system. This paper space design research from business and consumer experience two aspects. In the business field is primarily concerned with