电子商务：管理视角_CH09移动计算与商务和普适计算.ppt

Chapter 7 Mobile Computing and Commerceand Pervasive Computing 移动计算及商务和 普适计算 Learning Objectives Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks. Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the application of m-commerce within organizations. Learning Objectives Und