AC尼尔森-液态奶(液奶+酸味奶)市场分析.ppt

Yili: 2009-18.0%; Q1’10-18.9% ; increase 0.9% MN: 2009-22.6%; Q1’10- 23.0%; +0.4% WHH: 2009-12.8%; Q1’10-12.5%; -0.3% Total adding Milk declining: Mars, Le Conte, Cadbury and others Milk Flavor: Other Manu, Le Conte, Cadbury, Nestle Total adding Milk declining: Mars, Le Conte, Cadbury and others Milk Flavor: Other Manu, Le Conte, Cadbury, Nestle Category experience fast growth in 2008 driven largely by price up 2009, growth slow down with the price further up, demands shows declining. What’s the reasons behind price up? Consumer shows trend up, or product increase price? 液态奶在2008年经历了高速发展