翻译课件The创新.pptVIP

小组成员： outline The Classification of Ad The Features of Ad The Translation of brand The Translation of Ad Slogan The Classification of Advertisement Service advertisement 服务广告 Public-welfare advertisement 公益广告 Product advertisement 产品广告 Corporation advertisement企业形象广告 ☆ The Features of Ad 1.The Features of words 2.The Features of syntax 1.The Feature of Words (1)Advertisements always use descriptive adjective or the comparative degree and superlative degree of adjectives. Eg. new , good , better , best ,free , fresh, delicious , sure ,clean, wonderful, special ,fine ,big, great, real, easy, fantastic etc. Among these words , “ new, good ,fine, great” share the highest rate. Because these words are easy to form joyful pictures in consumer’s mind and confirm their decision on buying the products. （2）Monosyllabic words has the highest usage rate. Just like buy, come, get, save, and give. Because these words can make their advertisements terse, persuasive, and easy to understand. (3)Advertisements tend to use Second person, since they are easy to stir common feelings with consumers and persuade them to buy their products. You can give your family seven important benefits every day just by serving delicious yogurt ,just like Donnon yogurt, to see how you can help your loved ones live a healthier lifestyle .” (4)Advertisment usually use ambiguous words to describe “precise” facts. Eg. ※ Our medicine helps relieve pain, cough and fever. ※When taken directly, the pills offer virtually 100% effectiveness. Eg .Our cosmetic makes you younger look and beautiful. 2 The Features of Syntax （1）喝一杯柠檬茶令人怡情醒脑。 For freshment? A glass of lemon ! （2）本品开袋即食。 Ready to service . （3）提高生活质量，迈向美好未来。 Better living, better future. （4）早一天拥有，多一个晚安。 Sooner to use, earlier to enjoy. Advertisements tend to use active sentence ins