企业收益管理回顾(英文版)(pdf 24页)-精.pdfVIP

Airline Revenue Management: An Overview of OR Techniques 1982-2001 * Kevin Pak Nanda Piersma† January, 2002 Econometric Institute Report EI 2002-03 Abstract With the increasing interest in decision support systems and the continuous advance of computer science, revenue management is a discipline which has received a great deal of interest in recent years. Although revenue management has seen many new applications throughout the years, the main focus of research continues to be the airline industry. Ever since Littlewood (1972) first proposed a solution method for the airline revenue management problem, a variety of solution methods have been introduced. In this paper we will give an overview of the solution methods presented throughout the literature. Keywords: Revenue Management, Seat Inventory Control, OR techniques * Erasmus Research Institute of Management and Econometric Institute, Erasmus University Rotterdam, The Netherlands † Econometric Institute, Erasmus University Rotterdam, The Netherlands 1. Introduction 1.1. Revenue Management Companies selling perishable goods or services often face the problem of selling a fixed capacity of a product over a finite horizon. If the market is characterized by customers willing to pay different prices for the product, it is often possible to target different customer segments by the use of product differentiation. This creates the opportunity to sell the product to different customer segments for different prices, e.g. charging different prices at different points in time or offering a higher service level for a higher price. In order to do so, decisions will have to be made about the prices to charge and the number of products to reserve for each