杭州师大综合英语（第一册）课件.pptVIP

Guideline for the studies of some linguistic phenomena: Categories :Ambiguous Words Definition and example :Words that can be interpreted in more than one way, e.g., an English teacher could be ambiguous because it could mean a teacher (he may be Chinese) who teaches English as a school subject. Or it could mean a teacher from England. For what purpose or effect do people use them? Every one of us is likely to use them either intentionally (for aesthetic value) or accidentally since a large number of words have more than one meaning. However, context usually solves the problem. Categories: Weasel words Definition and example: Sly, cunning, and sneaky expressions without integrity, they are intended to conceal the truth. In the end they say one thing but mean something quite different. E.g., an “official” direct mail from some business informing you that you have won a free gift worth $1 000. If you send $50 for the postage and handling fees, you will receive the free, big prize. But the truth is if you send the money, either the gift never materializes or what you get is nothing more than rubbish. For what purpose or effect do people use them? Some writings for political purposes tend to use them in slogans. Some business people tend to use them in their commercial promotion materials, warranties, terms and etc.conditions in businesses. Advertisement writers Street con men (街头骗子) Categories Definition and example For what purpose or effect do people use them? Categories: Slang Definition and example : A label applied to nonstandard, conversational, informal words that are limited usually to use within a particular group of people or a particular context. Slang is an uncountable noun; one either says a slang word, or a slangy expression. E.g. grass –marihuana; he’s a lucky dog --he is lucky. For what purpose or effect do people use them? Anyone is likely to use slang when talking with close friends in informal situations. Categories: Doublesp