THE OUTDOOR ADVERTISEMENTS.docVIP

THE OUTDOOR ADVERTISEMENTS 　　Abstract： Every advertisement needs certain medium to convey to the audiences， so the mass media becomes more and more important for merchants. In recent years， due to the television， newspaper ads flourishing， some other advertising media are increasingly favored by merchants. Such as： outdoor advertising can set up great merits by little money. This article gives definition for the concept of outdoor advertising firstly， then analyses the advantages of the outdoor advertising， finally expounds the matters that we should pay attention to when choosing the advertising forms. 　　Key words： advertising design；outdoor advertising 　　Ive seen a survey report， the report referred that the outdoor advertising was in a high-speed development period. In the past ten years， the outdoor advertising developed rapidly two times than the advertising business when the Chinese advertising revenues grow six times than before. The outdoor advertising is in great demand in Chinese advertising market， which leads to the development of the whole industry. “Outdoor advertising media will becomes the most excellent and potential media in the 21st century.”This is from the world authority HENLEY CENTRE， which gave the conclusion after investing the European media of six nations. The US fortune magazine has published an article， which pointed out that the outdoor media had become the new favorite with the increase of the travel and leisure activities and the widespread application of high and new technology， 　　its growth has highly exceed the traditional TV， newspaper and magazine media. 　　1. Definition of outdoor advertising 　　Generally， the advertisements in the outdoor are called outdoor advertising. Such as： roadside billboards， anti-aircraft gun， light boxes， neon signs， LED billboards， etc.there are even lift-off balloon， the airship advanced form of outdoor advertising. From fixed large billboards to mobile transport carrier， from community building