宁波服装出口企业的价值链攀升研究—以杉杉集团为例摘要.docVIP

毕业论文（设计） 题 目 宁波服装出口企业的价值链攀升研究— 以杉杉集团为例 姓 名 唐 逸 骐 学 号 3100115163　 专业班级 10国际投资实验班 指导教师 潘 冬 青 分 院 经济与贸易分院 完成日期 2014年5月18日  A Study of the Rise of Ningbo Garment Export Enterprises in the Global Value Chain Tang Yiqi  摘 要 近年来，宁波服装出口行业大量吸引民营资本，民营服装企业已经成为宁波服装业的主力军，但是由于民营经济自身原因，如资金规模，技术落后、不成熟，企业管理制度偏差等问题以及市场经济条件下市场导向所导致的恶性竞争、国际贸易壁垒等问题，使其发展受到一定的限制。在新的国际贸易环境下Abstract In recent years, Ningbo garment export industry has been attracting a large number of private capital , private garment enterprises have become the main force of Ningbo garment industry. However, Ningbo private garment enterprises have been facing some problems, such as small capital scale, backward technology ,immature, enterprise management system deviation and market vicious competition in the market-oriented economic conditions, international trade barriers and other issues. Under the new international trade environment, how to survive and develop, how to expand the international market , how to enhance their position in the global value chain have become the increasingly questions that Ningbo garment export enterprises are considering. The main content of this paper is first to understand clearly through the garment export enterprises in Ningbo current domestic and international environment , analysis of todays Ningbo garment export enterprises in the global value chain and the global competitiveness, use of relevant theoretical guidance, citing the example of Ningbo ShanShan Group in the value chain, systematic analysis of two major aspects of the establishment of brand and product development, and ultimately give more operational recommendations, hoping to give a positive impact on the rise in the global value chain of Ningbo garment export enterprises. Key words: garment; global value chain; ShanSh