Red Flag On the Road Again.docVIP

Red Flag On the Road Again 　　The end of May 2013 was considered a day worth remembering for Chinese automakers. Red Flag， a local Chinese high-class auto brand made by First Automotive Works （FAW）， saw its newest member Red Flag H7. 　　The new car has three models. One is sold at between 300 and 380 thousand yuan while the other two， with larger displacement， are sold at between 400 and 480 thousand yuan. 　　The new Red Flag made Chinese local-made cars break away from the embarrassment that very few local-made cars are categorized as high-class models. The new model directly targets two well-established foreign brands， Toyota’s Crown and Volkswagen’s Audi A6. 　　“The long-term dedication of FAW to the resurgence of Red Flag， and our profound understanding of high-class brands give us the confidence to label Red Flag H7 as a match with Crown and Audi A6，” said the spokesman for FAW. “Red Flag has been considered ‘car of the nation’ for 55 years， and now it is time to come back.” 　　 Neighboring Bentley 　　The confidence of FAW about Red Flag has definitely been transferred to its dealers. 48 hours before the debut of Red Flag H7， Zhu Zhonghua， sales director of FAW’s Longze Store in Beijing， came to the newly-opened outlet， to review the preparation for the new car. 　　This new store is located in Jinbao Street， one of the most prosperous commercial areas in Beijing. As one of the nine display halls of Red Flag， the new store is unconventionally standing with the stores of Bentley， Royal Royce and Maserati. Opposite the store is a high-class department store where Gucci and other top luxury brands set up their counters. 　　“I do not know how much money has been invested into the new store. This is my boss’s business，” said Zhu Zhonghua. 　　But he could tell how much his boss loved the Red Flag brand. 　　According to him， his boss Wang Longfang once worked for FAW as the sales manager of Red Flag. After departing from FAW， he once invested in the dealerships of Mazd