中国企业跨国并购中文化整合应用研究.docVIP

本科毕业论文 中国企业跨国并购中的文化整合研究 陈敏 200830910203 指导教师 吕立才 副教授 学院名称 经济与管理学院 专业名称 国际经济与贸易 论文提交日期 2012年4月17日 论文答辩日期 年 月 日 摘要 自2000年以来，我国企业跨国并购的个案数量和并购总额都在不断上升，近几年海外并购市场更是闹得风生水起。与此同时，中国企业在逐渐融入国际市场的同时所面临的文化冲突多也越来越，跨国并购中的文化整合问题成为并购后必须面对的问题。如何在全球化与本土化以及区域化之间，在母公司与子公司之间，找到合适的文化平衡点，找到适合公司发展的跨文化整合方式已经成为中国企业在竞争中取胜的关键。 本文试图通过文献研究，探讨中国跨国企业在面临国外文化所带来的冲突时应该采取何种措施。首先本文从理论角度介绍了跨文化管理含义，为后面分析跨文化整合打下理论基础，接着本文用我国跨国企业中失败与成功的案例做对比，分析总结出我国企业跨文化整合存在的两个主要问题：文化差异和缺乏跨文化整合的国际型人才，并提针对性地提出文化融合、本地化、大力培养国际型人才等跨文化整合的策略。 关键词：跨国并购 跨文化整合 文化差异 ABSTRACT Since 2000, case number and total amount of MA in our country are on the rise. MA in overseas market also has a very fast development in recent years. At the same time, Chinese enterprises are facing more and more cultural conflict when they go gradually into the international market. And the cultural integration of cross-border mergers and acquisitions become the problem that must be faced after the merger. How to find the right culture balance and the suitable way of the companys cross-cultural management between globalization and localization as well as in regional, how to find the right culture balance and the suitable way of the companys cross-cultural management between parent and subsidiary company, become the key of win in competition. This paper attempts to study literature and discuss what measures should be taken by multinationals in China when facing the conflict bring about by foreign culture. At first, this paper introduces the theory of cross-cultural management to provide theoretical basis for the analysis of cultural integration. Then this article makes a comparison with the case of success and failure of the multinational enterprise in China. At last, the paper analyzes and summarizes two main problems of our country’s enterprises: Cultural Differences and Lack of international talents of cross-cultural integrated, and comes up with international cultural integration strategy of cultural