国际商务第九版Chapter1资料.ppt

Consider two points: the aim of the letter; the best way to present the letter Three paragraphs: opening paragraph(indicate the purpose of the letter); middle paragraph(discuss the details of the transaction); closing paragraph(end the letter) About the line space: Paragraphs single-spaced; between paragraphs double-spaced Reminders: according to the 7 C’s principles(section 4) Is merely a polite way to end the letter, conventional Place on the left hand or on the right hand, two lines below the final line of the body of the letter Common expressions: Yours faithfully/ truly/ sincerely Must match the salutation P8 Example salutation: Dear Sir(s), Dear Sir(s) or Madam(Mmes), close: Yours faithfully, Faithfully yours salutation: Gentlemen; Ladies/Gentlemen close: Yours truly; Truly yours salutation: Dear Mr.*** close: Yours sincerely; Sincerely yours Best wishes or Best regards(less formal) Two or three lines below the complimentary close Place on the left hand or right hand Include the name of your company(can be omitted), your manual signature in ink(never use rubber stamp), your typed name, your business title, the name of the department you represent e.g. Frederick B. Prentice (name) Assistant Manager (business title) Overseas Sales Department (department you represent) Two lines above the salutation Underlined, centered or flush with the left hand margin For the attention of ***/Attention (Attn): E.g. p53 Main heading Paragraph heading Helps to identify the subject of the letter Two lines below the salutation, underlined, centered or flush with the left hand margin E.g. Your Order No.3456 Placed at the beginning of each paragraph, block capitals followed by a full stop Show what the subject this paragraph is dealing with Two lines below the signature, at the left hand margin Initial letters of the names of Dictator or writer : (/) secretary or typist E.g. AS/ hu, AS: hu , AS/ HU,