exploiting the beauty in the eye of the beholder the use of.pdfVIP

Authors personal copy Personality and Individual Differences 45 (2008) 302–306 Contents lists available at ScienceDirect Personality and Individual Differences journal homepage: /locate/paid Exploiting the beauty in the eye of the beholder: The use of physical attractiveness as a persuasive tactic Alastair P.C. Davies a,*, Aaron T. Goetz b, Todd K. Shackelford a a Department of Psychology, Florida Atlantic University, 2912 College Avenue, Davie, FL 33314, United States b California State University, Fullerton, United States a r t i c l e i n f o a b s t r a c t Article history: It is commonly perceived that women have greater success than men in using their physical attractive- Received 1 February 2008 ness to persuade members of the opposite-sex to do favors. The current study is the first to empirically Received in revised form 18 April 2008 test this notion. One hundred and ninety men and women reported their experiences with the use of Accepted 22 April 2008 physical attractiveness as a persuasive tactic between themselves and members of the opposite-sex. Available online 2 June 2008 Among the results, women reported more frequently having success with the tactic than did men and men reported more frequently having been successfully persuaded by the tactic than did women. Discus- Keywords: sion argues that as women age