Advertisement解读.pptVIP

Advertisement Class Outline The Functions of Advertisement Stylistic Features of Advertisement Lexical Features词汇特色 Grammatical Features Rhetorical Features修辞特点 The Functions of Advertisement 英国语言学家Torben Transmit information Persuasion Establish an Image Stimulate Consumption Stylistic Features of Advertisement Lexical Features 形容词及其比较级、最高级的使用 Eg1. Famous world-wide gourmet cuisine． Excellent daily specials and mouthwatering desserts。 世界有名的美食烹调。精美的每日特色饭菜和令人垂涎的点心。 Eg2. Tender tailoring, Feminine but far from frilly… gentle on your budget, too. 做工，精巧细致；式样，娇美自然；价格，低廉宜人。 Eg3. Tasters riche