我国农产品网络营销相关问题研究----论文.docVIP

郑州升达经贸管理学院 毕 业 论 文 题 目 我国农产品网络营销相关问题研究 院系名称： 市场营销系 专业班级： 营销管理与策划11营策本 学生姓名： 学 号： 指导教师： 2015年 3月 22 日  我国农产品网络营销相关问题研究 摘要 随着科学技术的发展，产业布局的调整，我国农产品市场迅速扩大，特别是加入WTO后，国外农产品的大量涌入，国内农产品的供给状况由原来的全国性短缺转变成了结构性相对过剩，农产品营销市场的竞争也更加激烈。由于现阶段农产品市场的供给结构与需求结构不匹配，而且我国农产品营销长期处于一种交易信息不畅、交易信息不准确、农产品流通不畅等状态。这种状态势必导致农产品市场营销的畸形，无法满足市场需求，因此，我国发展农产品网络营销已迫在眉睫。 本论文通过对当今世界互联网发展势态的分析研究探寻出了网络营销在我国农产品销售过程中具有巨大的推进作用[1]。据此，我们首先提出了农产品网络营销的概念及内涵；其次对我国农产品网络营销的模式进行分析；然后对目前我国农产品网络营销的发展现状进行了分析并提出了目前存在的一些问题；最后针对这些问题提出一些发展建议。 关键词：农产品； 网络营销； 网络营销模式； 发展建议 Study Problem about the Network Marketing of China’s Agricultural Products Abstract With scientific and technological development, industrial layout adjustment, the rapid expansion of China’s agricultural market,especially after joining the WTO, the influx of foreign agricultural products, the national shortage of domestic agricultural supply situation change from the original became a structural relative surplus of agricultural marketing market competition more intense. Due to the structure of supply and demand structure of agricultural markets at this stage does not match, and marketing of agricultural products in a long-term deal to poor information, transaction information is inaccurate, poor circulation of agricultural products, such as state. This state will inevitably lead to agricultural marketing deformity, unable to meet the market demand, therefore, the development of Chinas agricultural marketing is imminent. In this paper, through the development of the Internet in todays world to explore the state of affairs in the analysis of network marketing has a huge role in the promotion of sales of agricultural products in the process[1]. Accordingly, we first proposed the concept and connotation of agricultural products n