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G Model APPET-992; No. of Pages 13 Appetite xxx (2010) xxx–xxx Contents lists available at ScienceDirect Appetite journal homepage: /locate/appet Research report Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK a,* b ´ ´ b Klaus G. Grunert , Josephine M. Wills , Laura Fernandez-Celemın a MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Aarhus University, Haslegaardsvej 10, DK-8210 Aarhus V, Denmark b EUFIC – European Food Information Council, Rue Guimard 19, B-1040 Brussels, Belgium A R T I C L E I N F O A B S T R A C T Article history: Based on in-store observations in three major UK retailers, in-store interviews (2019) and questionnaires Received 10 September 2009 filled out at home and returned (921), use of nutrition information on food labels and its understanding Received in revised form 22 April 2010 were investigated. Respondents’ nutrition knowledge was also measured, using a comprehensive Accepted 15 May 2010 instrument covering knowledge of expert recommendations, nutrient content in different food products, and calorie content in different food products. Across six product categories, 27% of shoppers were found Keywords: to have looked at nutrition information on