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TABLE OF CONTENT LIST OF ABBREVIATIONS AND ACRONYMS 5 FOREWORD 7 ACKNOWLEDGEMENTS 8 PART I ECONOMIC OUTLOOK IN WEST AFRICA 9 INTERNATIONAL ENVIRONMENT 10 SHORT ECONOMIC OUTLOOK OF THE AFRICAN CONTINENT 10 AFRICAN TRADE POLICY 11 WEST AFRICAN SITUATION 11 ECONOMIC OUTLOOK 12 TRADE AND MONETARY POLICY 13 COMPARISON WITH THE EUROPEAN UNION 14 AGREEMENTS 16 CEN-SAD?(Community of Sahel-Saharan States) 16 MRU (Mano River Union) 17 AMU (Arab Maghreb Union) 17 ECOWAS (Economic Community of West African States) 18 WAEMU (West African Economic and Monetary Union) 19 WAMZ (West African Monetary Zone) 20 PART II MODEL OF LOCALIZATION 23 CONTEXT 24 METHODOLOGY 25 PHASE I CONCEPTUAL APPROACH 26 STRATEGY OF LOCALIZATION 27 THE PROCESS OF LOCALIZATION 28 CONCLUSION 29 PHASE II EMPIRICAL APPROACH 31 FACTORS OF LOCALIZATION 32 DETERMINANTS 34 FIRST CASE STUDY 34 SECOND CASE STUDY 36 THIRD CASE STUDY 38 ERRORS OF LOCALIZATION 40 PHASE III MODEL 41 PRESENTATION 42 PROCESS I 44 THE JTI LOCALIZATION PROCESS 44 MOST IMPORTANT DETERMINANTS TO JTI 45 CATEGORIES OF DETERMINING CRITERIA 49 PROCESS II 52 SPECIFICITIES OF THE SUB-REGION 52 CASE STUDIES 63 ERRORS OF LOCALIZATION 69 FINAL LIST 71 CONCLUDING COMMENTS 72 PROCESS III 73 BENCHMARKING 73 NESTLE 74 PART III ANALYSIS OF THE COUNTRIES OF WEST AFRICA 81 CRITERIA OF THE 16 COUNTRIES 82 THE MOST SUITABLE LOCATIONS 99 MAIN CONCLUSION 102 OBJECTIVES 102 CONTRIBUTIONS 103 LIMITS 104 DIFFICULTIES 105 UNFOLDING 106 CERTIFICATION 107 REFERENCES 108 BIBLIOGRAPHY 108 INTERNET SITES 110 APPENDIX I 113 TABLES 113 FIGURES 115 GRAPHS 122 APPENDIX II 126 SURVEY I 126 SURVEY II 130 LIST OF ABBREVIATIONS AND ACRONYMS ACP : Africa, Caribbean, and Pacific AMU : Arab Maghreb Union BCEAO : Banque Centrale des Etats de l’Afrique de l’Ouest CAEMC : Central African Economic and Monetary Community CBWAS : Central bank of the West African States (Central Bank of WAEMU) CEDEAO : Communauté économique des états de lAfrique de lOuest CEN-SAD : Community of Sahel