CULTURAL AND OTHER BARRIERS TO MOTION PICTURES TRADE.pdfVIP

CULTURAL AND OTHER BARRIERS TO MOTION PICTURES TRADE AKBAR MARVASTI and E. RAY CANTERBERY* The global success of the American film industry facing rising costs of production, foreign protectionism, and liberal trade policies at home is an enigma. The basis for American dominance is found in market size and structure. In turn, market characteristics and microdata explain protectionist strategies—leading to a complex gravity-iceberg model of U.S. exports. Besides purchasing power an