Article #19 “strongDevelopingstrong Global Strategies for Service.pptVIP

Authors: Christopher H. Lovelock George S. Yip by Andrew Hubbard MGMT 435 Developing Marketing Strategies for Transnational Service Operations Fear of Recession: The Best Way to Deal with It is to Prepare for It Good Customer Service is Its Own Sales Pitch To discuss how the characteristics of most service businesses affect globalization and the use of global strategy To stress the importance that governments and companies understand how to develop these global strategies A global company is one that not only does business in both the eastern and western hemispheres, but also in both the no