《高一英语Advertising课件5》.pptVIP

* Extensive reading M4Unit1 Developing an ad campaign Comprehension Listen to the passage on Page 18 and figure out the main idea of each paragraph! Main idea of each paragraph. Para. 1 Para. 2 Para. 3 Para. 4 the definition of an ad campaign the target audience for your campaign what the ad campaign says how to reach the target audience Read the passage carefully and find out aspects of the content in an ad campaign. A clear aim of the campaign; The target audience; What your ad campaign want to say; What ways you use to reach your audience; ※ ※ ※ ※ Comprehension Listen to the