开发信及邮件跟进技巧祥解.pptVIP

一、如何写好开发信 （一）新手写开发信常犯的10个错误 1.邮件写得过长（西欧客户处理每一封邮件的时间大概是2~3秒） 2.没有明确的主题（如：“we are the manufacturer of speedlights”X Re:ABC Inc./BH vendor-flash/DEF Inc√） 3.长篇大论的公司或工厂简介(突出公司的优势即可) 4.爱炫耀英语水平（简洁·简洁·再简洁） 5.喜欢用奇奇怪怪的字体（Arial,Verdana, Calibri, Times New Roman 较常用） 6.主动语态用的太多（主动·被动要根据语境） 7.经常会问一些毫无意义的话（Do you want our products?x) 8.喜欢用附件和图片（第一次最好使用全文本） 9.语气过于生硬（礼貌用词记得使用） 10.喜欢插入各种链接（开发信最好不要使用） （二）开发信的几个模板： A类客户（国际品牌的一级代理商，大部分以高端市场为主，比如Canon\Nikon在德国的独家代理）。 B类客户（国外工贸一体的公司，有自己的品牌） Dear xxx, Good day! I am Alisa from Voeloon Company, one of the most professional speedlight manufacturers in China. You have your brand Simpex in speedlight business, and we hope to get an opportunity with you! We have many years of OEM cooperation, such as with BH, Yashica. We have confidence to provide you the best products and service. Welcome to test our samples or visit our factory first! Waiting for your kind reply! Thanks and regards, Alisa web: C类客户（经销商，中高低市场都在运行，和国内很多工厂都有在合作）。 Dear xxx, Good day! I am Alisa from Voeloon Company, one of the most professional speedlight manufacturers in China. You have many years of experience in doing photography business with Chinese. But we could provide you with more benefits : a.the exclusive distribute right in your country;(price control) b. stable market with good quality and competitive price; c.open mold according to your market need. Welcome to visit our factory or test our samples before you cooperate with us! Thanks and regards, Alisa web: D类客户（经销商，还未做我们的这类产品，但是有做同行的产品）。 Dear xxx, Good day! I am Alisa from Voeloon Company, one of the most professional speedlight manufacturers in China. We know you never do the speedlight business before, but why not have a try? I am sure our good quality and competitive price could help you capture the market soon if you try! If you need, i could send you a market analysis sheet of speedlights in Iran! Pls tell me what your think! Thanks and regards, Alisa web: （三）开发信中级与高级进阶