《战略管理（双语）授课计划 For Students》.docVIP

学 期 授 课 计 划 表 课程名称： 战略管理（双语） 11－12 学年 第 1 学期 上课周次 授课序号 内 容 （章节号、课题名称、实验名称） 课 时 数 授课 方式 课外 作业 备注 2 1 Introduction Group Division Course outline introduce Why we need to learn strategy? HOMEWORK: Search the VRIO model, try to explain it. Study on the history of Apple Inc. , try to explain the strategic focus 2 Lecture 2 2 Chapter 1 What is strategy and the strategic management process? Case analysis: the music download industry How to define strategy Describe the strategic management process What is competitive advantage Ethics and strategy: stockholders ver