O会展实用英语解读.ppt

21世纪高职高专规划教材·会展策划与管理系列 会展实用英语 宿荣江 曹珊珊 周媛 编著 中国人民大学出版社 会展英语 Exhibition English 一、本课程性质、作用和任务 《会展英语》是会展策划与管理方向的应用型课程,反映了会展行业组织、管理、服务的最新理念和基本流程。开设本课程,旨在通过系统的学习,使会展专业的学生学习、掌握并应用英语这种交流沟通 二 本课程的基本要求 具有应用型、实践性的特点,以听说为主要训练方式,能熟练地应用会展交际常用英语。在教学过程中应符合以下的基本要求 1、掌握英语会展的词汇和术语,积累英语会展知识。 2、能熟练运用英语进行会展交流。 3、熟悉各类会展信函和文件,能用英语写作 CONTENTS Module One Preparation for Exhibitions Module Two Services during Exhibitions Module Three Services after Exhibitions Module Four Preparation for Conferences Module Five Meeting Operation Module One Preparation for Exhibitions Unit 1 Choosing A Venue Unit 2 Building the Booth Unit 3 Booth Staff Unit 4 Exhibition Sponsors Unit 5 Promoting the Show Unit 1 Choosing A Venue Tasks to fulfill in this unit: To make a checklist before choosing a venue To explain the importance of an on-site inspection To discuss the venue with your partner To practise the useful expressions for booking a stand Warming-up Match the synonyms. venue exhibition requirement facilities congested inspection show equipment visit crowded demands site Text To Choose an Exhibition Venue Vocabulary exhibition /eksibi?n/ n. 展览会 progress n. 前进, 进步, 发展 popular adj. 流行的, 受欢迎的 society n. 社会 venue n. 集合地点, 会议地点 preparation n. 准备, 预备 task n. 任务, 工作 factor n. 因素, 要素 checklist n. 清单 particular/[p?tikj?l?(r)] adj. 特殊的, 详细的, 精确的 requirement n. 需求, 要求 competitive adj. 竞争的 convenient adj. 便利的, 方便的 transportation n. 运输, 运送 inspection n. 检查, 视察 compact adj. 紧凑的, 紧密的 Participant [pɑ:tisip(?)nt] n. 参与者 congested adj. 拥挤的 uncomfortable adj. 不舒服的 Contrary/k?ntr?ri/ n. 反面 appropriate adj. 适当的 crucial adj. 至关紧要的 surrounding n. 周围环境 minor adj. 较小的, 次要的 Notes 1. A successful exhibition will always lead to a great progress for a company’s business. 一次成功的展览会往往会给公司的业务带来巨大的收益。 2. Then, the question is, if you are an organizer of a famous company, how you would prepare for an exhibition and what would be the first thing for you to consider. 继

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