融合计费趋势和挑战.pptVIP

融合计费趋势及挑战 议题 全业务时代 数字新生代 手机新生活 把各种业务组合起来! 对运营商意味着 议题 运营商面临的挑战 适应用户需求体验的支撑系统 支撑系统关注点的调整 两类系统集成方法 业务的使用融入生活的每一瞬 成功的用户计费创建有吸引力的市场定位的挑战 管理好自己的合作伙伴创建有吸引力的完整的业务 收入分成的复杂性 融合，定义的差别 系统层次架构模型 实时融合计费带来的好处 LHS的收购 收入管理解决方案 融合计费超过30个的运营商选择了爱立信融合计费方案 2007-04-13 * 2007-02-23 * Different price models, for Different services Different segments Different points in time Stimulate recurring revenues and early payments Bundles Subscriptions Incentives to consume more and pay earlier Different payment options Segment the consumers Personal and relevant experience Well not really. We have seen that the consumer pricing and packaging has move more towards subscriptions fee incl services. They see the importance of making the price understandable and affortable so that the consumer will try and spend money of the services. But behind the sceen it is getting more complex. More partners are involved and would like to have their share of the revenue. Let us look at a TV service scenario. First we have the service provider who gets about ...%, then the broadcaster with ...%, the content aggregrator ...% and the content producer with ...%. We also see now that sometimes it will be ”free of charge” for the consumer as the revenue will come from Advertisers instead. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt * 薛旭光 方案经理 全业务带来的变化 新的业务支撑需求及挑战 Broadband services to a screen of your choice 5,000 小时的视频 以及游戏 3,500 小时的 在线协同工作 250,000 邮件，及时通信，彩信以及短信 10,000 小时的手机使用 持续的互联网接入 内容创建者 同时使用多种业务 Source: The Digital Natives Project (2007), Pew Internet American Life Project (2007), Financial Times (September 20, 2006) Mobile TV Online music IP TV Online gaming Online radio Mobile music Podcasting Moblogging Mobile games Information Web-surfing Photos Product info Surveillance Positioning Voting Trailers VideoOnDemand Interoperability Content rights Format