The Cross-Cultural Research Imperative英文资料.pdfVIP

The Cross-Cultural Research Imperative: The Need to Balance Cross-National and Intra- National Diversity Author(s): Rosalie L. Tung Source: Journal of International Business Studies, Vol. 39, No. 1 (Jan. - Feb., 2008), pp. 41-46 Published by: Palgrave Macmillan Journals Stable URL: /stable. Accessed: 05/09/2013 19:21 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . /page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@. . Palgrave Macmillan Journals is collaborating with JSTOR to digitize, preserve and extend access to Journal of International Business Studies. This content downloaded from 1 on Thu, 5 Sep 2013 19:21:22 PM All use subject to JSTOR Terms and Conditions of Business 41 46 Journal International Studies (2008) 39, .Vp ? 2008 of International Business All reserved 0047-2506 $30.00 m^ Academy rights COMMENTARY The cross-cultural research imperative: the need to balance cross-na