Unit 3 Tracing the Cigarette’s Path From Sexy to Deadly.pptVIP

Lead-in 1. Any smokers here? Why do you (people) smoke? 2. What are the problems caused by smoking medically? 3. How to stop smoking? Unit 3 Tracing the Cigarette’s Path From Sexy to Deadly By HOWARD MARKEL, M.D. March 20, 2007 Dr. Howard Markel a professor of pediatrics, psychiatry and the history of medicine at the University of Michigan. Understand the content 1.The ads in full-color magazines portrayed cigarettes as healthy or sexy. 2. The tobacco companies had concealed the truth from the public for half a century. 3. What had the doctor thought about the cigarettes in the early 20th century? Many doctors were concerned that smoking was a health risk, although the scientific studies of the era often failed to find clear evidence of serious pathology. 4. Why did the tobacco companies increase the content of nicotine in the cigarettes? They did this to make smokers more addicted to the cigarettes. In this way, they could spike consumers and it would be harder for smokers to quit cigarettes. 5. When did Big Tobacco understand the harm of cigarettes? More than half a century ago. According to the jury, Big Tobacco has engaged in a 40-year conspiracy of hiding the health risks of cigarettes from the public. 6. What is the role of 29 historians in the federal case in 2004? They were hired by Big Tobacco. By asking narrow questions and responding to them with narrow research, they provided precisely the cover Big Tobacco needed. 7. How do you…? There are possible risks and dangers when a scientist goes beyond scientific research into the fight against smoking, but Dr. Brandt’s conscience left him with no other choice. ingenuous ?[ind?enju?s] ?  adj. 坦白的, 正直的, 天真的,率直的;无邪的 She is too ingenuous in believing what others say. ? 她太天真，轻信别人的话。 她带着天真的微笑望着他。 She looked at him with an ingenuous smile. disingenuous ：not straightforward; not candid or frank; insincere ? a.不坦白的，不真诚的 It would be disingenuous to claim that we hadnt suspected them. 要是说我们当时还没有怀疑他们,那