1.consumer trust,value and loyalty in relational exchanges翻译.docVIP

Deepak Sirdeshmukh, Jagdip Singh, Barry Sabol 迪帕克Sirdeshmukh,Jagdip 巴里Sabol辛格 Consumer Trust, Value, and Loyalty 消费者信任、价值和忠诚 in Relational Exchanges 在关系交流 The authors develop a framework for understanding the behaviors and practices of service providers that buiid or 作者开发一个框架来理解行为和实践的服务提供商,buiid或 depiete consumer trust and the mechanisms that convert consumer trust Into vaiue and loyalty in reiational depiete消费者信任和机制,转换成vaiue消费者信任和忠诚在reiational exchanges. 交流。 The proposed framework (1) uses a multidimensional conceptualization for the trustworthiness construct; (2) incorporates tw